There are 5 things you can do to boost your training business powerfully. These are all in your control. Let’s look at them together…
In his book, Start Now, Get Perfect Later, Rob Moore exhorts readers to focus on Income Generating Activities (IGA’s).
These are activities we can honestly say directly lead to revenue-creation.
In other words, as training business owners, we should be asking ourselves: ‘Can I invoice for the activity I am doing at this exact moment?
If there is one thing which consistently leads to business, it’s getting in front of people who have the power to introduce you, refer you or hire you.
Katy Caselli (Eps 6) is an Organizational Psychologist in North Carolina tells us that the most effective way for her to create business opportunities is to speak at events.
Giving people a ‘low-risk’, opportunity to see the powerful impact you (or your trainers) have on an audience will do more for your training business than any number of emails.
Trainers such as Gilly Thompson (Eps 23) are increasingly aware of the money to be made from creating online courses.
When you are delivering training or even when you are asleep, your online training business can be serving customers across the world.
Giants in the online space such as Chris Ducker (a future guest on the show) make 7 figures a year from their online training business (that’s several million dollars annually!)
What is the online market for your knowledge and skills?
Biggest takeaways you don’t want to miss:
- Why getting speaking engagements is crucial for your training business
- Why networking will always do more than just email or cold-calling
- How you can reduce the fear of creating your own videos
- How you can personalise your outreach via video
- Which online platforms can help you launch
- How just asking for big things can enable amazing opportunities
Some resources mentioned in this episode:
Chris Ducker – Leading expert in creating your personal online brand
Rob Moore – Author of ‘Start Now, Get Perfect Later’ and ‘Money’
Grant Baldwin – Creator of ‘The Speaker Lab’
Lynda – Apply to become an instructor with LinkedIn Learning
Learning.ly – Apply to become an instructor with Learning.ly
Udemy – Marketplace to create and sell your online course
Teachable – Online Platform for creating and selling courses
Thinkific – Online Platform for creating and selling courses
Wistia – Premium video hosting platform
Bonjoro – Create personal videos for individual customers
Autocue – Datavideo TB 300B teleprompter for small business