This is the transcript of episode 14
Click here to visit the full episode page and listen to the interview.
Hey, training professionals!
Thanks for joining today’s episode of the Hired Trainer.com podcast.
On this episode we have someone called Lottie Hearn. She is a live streamer and a video trainer.
She’s from the UK, but lives in Dublin, in Ireland.
She has years of experience in Hong Kong where she worked for local TV, and she also worked in Australia where she was a voiceover artist on educational videos.
Her sweet spot is training people like you and I to go live and to start streaming our expertise on social media.
This is Episode 14 of the Hired Trainer.com podcast. Thanks for stopping by.
Welcome to another episode of the Hired Trainer.com podcast!
In case you’re wondering, perhaps this is your first time here, this is the show for self-employed training consultants all around the world and the goal is to help you to get hired as a training consultant, to learn more and to earn more in your training business.
But if you’ve been listening for a while now you’ll know that this is exactly the kind of show that’s aimed at you.
I’m just back from training for two weeks in Taipei, Sydney, Jakarta and Bangkok.
It was an amazing experience and it just reminds me of the privilege that we have as trainers, not just to work in the country we live in, but sometimes to travel even a small bit abroad.
Travel broadens the mind. It also gives us the experience as trainers that there are other cultures and other training requirements beyond the markets in which we live.
And, on that note, I have someone today on the show who has lived in places like Asia, Hong Kong, Sydney and New Zealand, and has lots of experience in working with audiences in those parts of the world.
Her name is Lottie Hearn. She’s a passionate trainer. She certainly broadened my mind in terms of what she says is possible for people like you and I, looking to attract an audience through streaming on social media.
She teaches people like you and I how to bring our best and most confident self to our audience.
Live streaming right now is huge. As you know, it’s quite popular on LinkedIn and Facebook and Instagram.
So it really is time for you and I to learn about this, if we’re not already doing this.
Any of the links that are mentioned during the show will of course be provided on the website at the end of the episode, and in case you’re unaware of it there’s also a transcript accompanying each and every podcast episode.
Let’s get down to training business.
Hi Lottie, and welcome to the program.
Thanks very much for having me, Mark.
So you’re based in Dublin, in Ireland?
Yes, I am, although I’ve lived all over the place.
So where have you lived?
I grew up in the UK. University drama kicked off all there and then some of my family are in New Zealand.
I’ve lived in Hong Kong, Australia and now here in Ireland.
And your specialisation is helping people to really be successful on camera?
That was actually the book that I wrote a couple of years ago.
It was called Confidence on Camera.
So, as a professional speaker and trainer and coach, we all realise and we all know that as business people, we need to niche down into a specific key area.
The story that I’ve gone through, the history I’ve been though, it made sense a few years ago to knuckle down when video became so important for people in business, and with my experience of being on camera and helping others get on camera, training people around the world.
That’s where it all led to.
So how would you describe yourself with a title?
I now call myself a confidence on camera coach.
I was actually one of Ireland’s, probably the first in Ireland, video coach back in 2010 / 2011.
It’s really keeping that niche and, as we know, Mark, it’s the brand that we have as speakers and as trainers, is that when you can niche down to that really strong brand, that’s when people get to know you more.
It is moving on that path as the expert in that field and becoming the influencer that we all really want to be.
So you believe that once people (and this goes for trainers as well) understand exactly what’s unique about their offering and they make that clear to the audience, to the world in effect, the market place, they’re going to be more successful.
I think there’s a fine balance.
We all know as trainers, we talk about our ‘WIFM’ – What’s in it for me?
I always feel you need to know what yours is, so therefore what’s your offering and how you help the world – because really I think, in the younger days you kind of think, “Oh, well, it’s all about what do I want? What do I want? What do I want?”
But as we get older, Mark, and we get more experienced and become a greater expert and influencer, we learn that actually you may want to deliver one thing but actually what people really need from you is help to help them.
So one of the things that we always talk about in our livestream world is how you serve, share and shine – and that’s from one of my colleagues at Ladies Go Live.
I think that whole mentality of service of how do you help other people in your world enables people to recognise that what you do is unique, it is a niche area.
You don’t worry about what you’re doing. You focus on how you can help them on the other side.
Does that make sense, Mark?
I think it does, yeah.
It’s a valuable lesson for people to learn.
Temptation is, of course, when you begin in this business that you’ll take any kind of work.
You tend to spread yourself thin and people often struggle to think, “Well, I know I like that person. I know I like working with them, but I’m not quite clear what it is they do or they’re expert in.”
The American expression I like is ‘The Riches are in the Niches.’
We say ‘niche,’ it being a French word.
Riches and Niches doesn’t quite have the same ring.
[In French accent] The riches are in the niches!
But it’s a nice expression because it really defines the fact that if you are really clear about what you do and whom you do it for (whom you serve), and your market place understands that you serve them, it almost stands to reason that you’ll have less trouble trying to market yourself because you’ll know exactly whom to talk to and why you should talk to them.
And they’re going to be more enthusiastic about talking to you because it’s more clear to them the value that you offer them.
When all of this first started for me, having gone through being a drama queen, being an actor, being a performer and then in the travelling around the world, ending up working on kids’ television, creating shows, writing all of the promos for one of the English channels in Hong Kong – learning all of this knowledge and skill, and then when I moved to Australia (with an accent like this), they weren’t really very interested at the end of the 1990s in getting me on TV.
I had auditions galore, but again I think this is something coming from a performance world that you have to learn that ‘no’ isn’t always a no. It’s just ‘no,’ not now, not right now.
You’re not right for this particular role.
I think in business we can all get so ‘het-up’ and so upset about people saying, “No, not right, right now.”
I think, again, with the experience and with the skills, what I’ve learnt to do in doing that niche is that you can get that proper connection and that proper sense of knowing why people come to you.
And starting up becoming the video coach, there weren’t that many people around helping people create videos, so I was the one-stop shop people came to.
I could coach people how to be on camera.
Then we’d film it and we’d help people – trainers, speakers, create online training programs from very simple things of a one minute video on a website through to whole complex money making, money earning programs that they could use to build membership programs, whatever it was.
But again, now I think what I’ve learnt is that it’s still the same old complaint that people have.
The three reasons people don’t want to go on camera is “I don’t know where to start.” “Oh gosh, it’s going to be expensive,” and “Eugh, me on camera. Oh, I’ve got to open myself up.”
But I think these days now with mobile phones with the massive growth of livestream from video and what’s happening in that world, it’s more now.
The number one was always “I don’t know where to start.”
But now it’s still that fear of having to be you on screen.
But it’s the same thing. When you stop worrying what you’re doing and you focus on helping other focus, you’re there for a great reason and a great cause – whether it is making money or not – but you know you’re helping other people in the world.
Suddenly charging ‘X’ amount of dollars or ‘X’ amount of euros it’s less important and people will pay you top dollar because you’ve got that niche expertise really.
I suppose you must find the same thing in your world, Mark
Yeah, I do.
I think the longer I’ve been in this business, the more I’ve listened to other people, subject matter experts, the more I realise that they have succeeded in narrowing down what it is they do and it makes them much more efficient because rather than try to market themselves as leadership consultants or maybe sales training experts, by focusing on one thing they also spend less time creating content which is hit or miss.
They tend to be more effective in writing blog posts and making videos, which appeal to the audience, which will naturally gravitate towards them as consultants.
Looking at your background, you mention Hong Kong.
You were a voiceover at Artisan Cartoons and public sector videos.
I think that comes across. You’ve got a – not theatrical voice – but you’ve very clear enunciation, very strong speaking voice.
Is that important to a trainer do you think?
I think it’s important in business in general.
Laurence Olivier would always talk about the voice and his theatricality of the voice, but that was back in the days of theatre.
When I trained just a few years ago it was before everybody on stage. At university we were never mic’d to do anything.
We had to learn to project the voice and to get the vocal variety.
One of the key things that people don’t realise is the musicality and part of the reason we love singers and performers and music is that musicality and the right vocal variety holds interest.
So we have to make sure that we’re not always going, “De da, de da, da, de da, de de, de da. (Repeats sequence singing)” especially when we’re recording something.
Yes, we’re going to hit the same notes, but it’s actually that vocal variety that keeps things a bit more exciting really, and saying the words as you mean them.
So it’s not “Hi Mark, I’m really excited to be here with you. [Said in a dull monotone].
It’s ‘I’m excited Mark! Thanks for having me. Really appreciate it. [Said in an exuberant manner]
Yeah. People need to realise that particularly in the case of a training session which could go on for six, seven hours, or maybe several consecutive days, that unless your voice is actually interesting, you’re using intonation, emphasis, all these kind of vocal tricks which you obviously would know having been to university, you can actually send people to sleep and that takes away from the learning.
So, your voice is an instrument.
We’ll talk about camera in a second, which is a whole different thing, but if your voice isn’t interesting and if you can’t really vary it to use emphasis at the right points and maybe get people to re-engage, you risk losing people quite early on in the session.
I’ve been on training sessions where I know the person’s an expert, I know they know what they talking about, I know they’ve got pedigree, they’ve got credentials. I’ve looked at their LinkedIn profile.
They have the credibility, they have the right to stand in front of me and talk and teach me things, but somehow the voice is just sending me to sleep and I just cannot engage.
After the third or fourth hour, I’m reaching for the coffee.
And at certain times, Mark, that’s perfect.
Where one podcast can send us to sleep because we’re asleep within five minutes and it can last a whole week, just rewind back to the place where you last fell asleep – that’s fabulous.
But when you’re doing business, yes, ideally we want to have that vocal variety.
So looking at camera now for a moment.
Your business is pressplayppresentations
That was the one that was set up more for the video coaching, the video production side of things.
My training is confidenceoncamera
I’m going to include those links in the show notes.
Let’s just differentiate those again.
Just repeat this very clearly.
pressplaypresentations.com is for whom?
So that’s like the video production side of things.
Yes, it’s the video training. That’s more the assist behind, but when I wrote the book and published that back in 2015, the confidenceon.camera is the place to go to.
It started off at 90,000 words.
Then my publisher said, “Well, let’s take some of that off and put some of that in.”
There’s lot of free help there for anybody who buys the book or anybody who wants to join the community there.
You get all the free help, the planning documents and everything else, and all the tips.
Lovely voice exercises, you name it! There’s a whole variety of things there for free.
I’m going to give some links to that.
That would be really useful, any resources which help people.
So coming back to the idea of camera, why do you think it is that people find camera so daunting? The idea of having their face on someone else’s screen?
It’s one of those things.
I’ll challenge you, Mark. Do you like looking at photographs of yourself?
Well, you’re normal!
Sixty to seventy per cent of people don’t like looking at photographs of themselves, but we live in a massively visual medium.
Actually, because of the chat today, I was re-reading over the weekend how I kicked off the book and it all starts about the mind set that we need to get ourselves into.
I call it the ‘mean machines.’
A lot of the younger generations now, the gen Xs, they’ve grown up with cameras.
I see toddlers with mobile phones in their hands; they know what to do.
But we still love the visual medium.
People thought that Netflix and Amazon Prime is going to destroy television.
It never will, but what we’ve forgotten and as Sarah Fox, our fellow Professional Speaking Association President friend of mine said, “When television first started, David Attenborough from the BBC, they used to film everything live.
It took a couple of decades before they got into recording and editing everything.
We’ve almost gone that circle again where because of what’s been happening with video, myself and the forerunners of live streaming have taken it back to “Hey, many, many people these days don’t trust an edited video.”
So when you’re using this for your business, I talk about it as being live style presenting.
One take, one hit, just go for it.
Enjoy yourself while you’re doing it.
Get over that critical judgmental “Eugh, me on camera,” because that is still the number one complaint for people, Mark.
So people who are trainers – and that’s exactly what I do.
My audiences effectively comprises training professionals around the world.
Why would a trainer want to get involved in producing some content on video?
I touched on it a moment ago.
As a trainer – a) it’s a way to create immediate interaction.
Ladies Go Live is one of the communities that I co-founded with two friends in America.
We are women, who help women, who help women to use video and live stream, whether it’s to start a business, whether it’s to grow a business, whether to simply raise awareness for a charity or a foundation.
So we always talk about Go Live to Grow Live and then we’ve got Thrive Live and ultimately we’re going to Pro Live.
I always joke about we’re living our life live on screen.
When you used to it and you get over it and you do manage your mind set and you’ve said it yourself – credibility.
You need to have the ‘three C’s.’
- Confidence – what you do on camera
- Credibility – through your voice, your knowledge and your skills
- Charisma – which I believe every single person has in their own way
A lot of the time when I’m doing energised things, I may be talking ten to the dozen, but I know.
So when you hit the key things, there are different people who need and want to hear things in different ways.
That charisma, even somebody who’s very shy, an introvert, some of the best live streamers I’ve seen are highly introverted lecturers, trainers, coaches who prefer working one to one.
With the camera they can still have a one to one conversation, but it’s just the fact that now you can make money and speak to thousands or millions of people around the world at the same time, rather than one person paying you for one hour of your time.
So, in effect the video element could be used not just for live stream presenting.
It could also be used to build up a portfolio of content which you can use for marketing purposes.
And for making money, Mark.
That’s why we talk about Go Live to Grow Live because shows that we record and what we are actually doing right now at Ladies Go Live is for our membership drive that’s coming up in August and a summit on 6th September, we’re actually going to be recording shows that we will then repurpose.
That’s where you download it and you do something with it.
So we will then be creating blogs, we’ll be creating training manuals, we’ll be creating help documents that could then become either part of a membership drive or could actually become saleable products in their own right.
And that is the future.
There are so many people out there.
I’m thinking of Marie Fournier who’s got B school people like John Lee Dumas, Pat Flynn, David Siteman -Garland and so many course creators out there who use Facebook Live or some other live streaming platform to get this interest and to give people webinars live.
There are a couple of names but I’ll drop those into the show notes as well – people who also come to mind.
Yeah, Marie Smith.
Actually we use a great tool for Go Live called Be Live.TV and they have a number of great presenters.
Marie Smith, she’s fantastic about Facebook and Facebook Live.
Owen Henza, he’s known as Owen Video. He’s a tech guy.
And then also in the UK, a lovely, lovely man called Steven Healey who was involved in the tech world for much of his life and he’s now one of the key people.
And a couple of our Ladies Go Live speakers in South Africa – a lady called Brigetti Limbanga who because she was doing Going Live for awareness raising about the water issues in Cape Town and in South Africa, she then got invited to be on television.
She’s become a spokesperson because of her free live streams she was doing.
She’s now become a television personality who’s known there about these causes.
That’s why whether it’s for a cause of passion, there’s always going to be a purpose behind it, Mark.
Ultimately, yes, the business of live, that’s the ultimate aim behind it all.
If someone is thinking, “Oh, my goodness, live. I need some equipment. I don’t look good. Do I use a DSLR? Do I use my iPhone? What about a mic lighting?” How does someone get to grips with all of these equipment questions?
There’s a lot of information on Ladies Go Live as well, and on Confidenceoncamera.
When I wrote the book in 2015, one of the things is the technology is going to change left, right and centre.
You mentioned DSLR. That’s a type of camera setting that gives you the lovely crisp camera footage.
It’s giving you content. I suppose high resolution video which you can edit with something like Adobe Premier or other tools.
I think because of the growth of live stream, it’s less about now, as I said, having to have all the fancy video tools and editing.
I actually now go out with my iPad Pro, I’ve got an iPhone 7 and I’ve got an iPhone 10.
The quality of those cameras, when you use the front camera, not the one where you can do a selfie with yourself, the ones on the other side – whether that’s an Android or an iPhone, the quality of those cameras are so, so good right now.
James Wedmore, he’s been one of my favourite people over the years. I’ve learnt loads and loads and loads from James along the way.
He was one of the first people to purely his smart phone to make videos, but the two things is –
Yes, this is a visual medium so we need to have a clear picture, but you must have light on your face.
So stop filming with a halo of a window behind you.
Turn yourself so you’re facing the window.
Natural daylight is always going to be better than any lights.
But then if it’s dark or night time, make sure you’ve got a lamp on each side of your face – not glaring straight into your face, but I always use nice lamps with an orange glow because for a woman it’s a much softer lighting to have orange glow or natural day light.
So it’s the visual – make sure people can see you clearly and that your face is lit without being too extreme.
Check the colourings of what you wear on camera.
My friend, Tina from Ladies Go Live, she’s actually creating a document about this right now for our members – because she is a professional photographer at Extraordinary Photography in the US.
She always talks about, as I do, about working out your colours that you wear on camera.
Too many people wear black because they think it makes them look thin. It’s rubbish.
Too many people wear white, because you as men tend to wear a white shirt with a coloured tie.
That just flares at the camera.
If you’ve got a white skin with a white shirt, look at the shirt.
Same if you’ve got a coloured skin or a black skin tone, then you again avoid black.
So find the colours, take photos of yourself, stop judging yourself.
Just know, “I’m looking okay.” “Camera ready faces” we say. “Hashtag camera ready face anytime”
So how you get yourself set to look good is the first thing.
And then, as you would say, Mark – the microphone. Make sure people see you.
Make sure people hear you.
I have a lovely [makes tapping noise] Yeti Blue
That’s the one I’m using as well.
It’s one of the best microphones that you can plug into your laptop.
There’s lots of little lapel mic’s or Lavalier mic’s, as they call them in America, that you can plug into a smart phone.
There’s a roadie microphone which works beautifully with an iPhone, for example, or an Android phone.
Your colour’s orange. I’m curious about that because the cover of your book is orange and you’re wearing an orange jacket.
I think when I last met at you at the Professional Speaker’s Association conference, you were wearing orange, if I’m not mistaken.
So tell us about orange and why this means something to you.
It’s the branding.
Years ago, back in Australia, when I first joined, it was the National Speaker’s Association of Australia (NSAA).
They’re now the Professional Speaking Association Australia.
I was actually just speaking in Singapore recently with my mentor back then, who was saying to me, “Lottie, be the Queen of Impact,” when I was coaching people to speak on stage and coaching professional speakers, from that performance background side of things.
He was saying to me that we did a professional speaking course. I always thought it was a month, but he said, “No, it was six months, Lottie.” We did every other Saturday for six months.
My partner in crime then, she was a lovely lady called Debourah Borg in Australia, who wrote a book called ‘Orange Underpants,’ which you can hardly even find any more.
It was about the subliminal meaning of colours and the colour orange, she said, “It’s your core chakra in your gut.”
I always talk about gut instinct as a performer and an actress on stage and where your voice comes from and your solar plexus and everything.
She said, “Orange is a great colour for trainers because it’s the only colour that allows to both absorb energy, positive or negative, and eliminate energy, positive or negative.”
So I love to train myself and have my branding in orange and people either love it or hate it.
That’s absolutely fine, but it’s because of that, the ‘Orange Underpants’ book by Debourah Borg.
It’s quite distinctive.
I take it, orange spills into your branding online, for example, YouTube?
Yes, basically I’ve got the orange themes, whether it’s on pressplaypresentations, whether it’s at confidenceon.camera, whether it’s YouTube, Facebook.
I created Lottie Hearn TV as a Facebook live channel.
That’s actually one good tip, Mark, for trainers out there, with all the changes that have happened on Facebook this year.
I used to do a lot on my personal profile. I was thinking, “Oh, my name. Lottie Hearn.
It’s actually Lottie Hearn Russell on Facebook. It wouldn’t get rid of the maiden name.
But people always thought speakers need to have our name and recognised as a speaker / trainer, but then Facebook are calling your profile needs to not be about business.
So you either need to set up a business page – and I would say and if you’re going to use live stream on Facebook and Facebook Live, which for us as women we have a lot of our community there.
A lot of women are on Facebook doing business. Mums working from home, a whole variety of amazing connections.
And a lot of men, Mark. I know you mentioned LinkedIn.
A lot of business is happening via LinkedIn as well.
So wherever your market is, if it is Facebook, set yourself up a TV channel on Facebook to do your live streams through that and then do what they call cross posting where you can post it across to a business page.
You can post it across to communities, groups and also your own profile as well.
Let’s go deeper on that for a moment.
That’s sounds very interesting and I know nothing about that.
Just rewind a moment. You mentioned using Facebook as a TV channel.
Okay, what does that mean?
If you’re on Facebook already, you can set yourself up a personal profile. That’s your profile.
You can then set up a business page where you can market and you can talk about business.
Right now, if you are using your personal profile and talking business, Facebook are going to penalise you.
So you want to keep business on your business page and personal on your profile.
When you set up a Facebook page, it pops up with six different options of how you can set them up.
There’s one in the middle on the bottom row.
I can’t remember what it says right now, but that’s the one you click on and one of the options in there is to set up a TV channel.
Mine is Lottie Hearn TV.
So if you go to Facebook.com/Lottie Hearn TV, I’ve actually called it #Confidence on Camera live with Lottie Hearn because that’s my show.
It’s Live by Lottie, but all my shows relate to Confidence on Camera, so that’s where all the help comes in.
And you’re finding that’s quite productive, the TV side of things?
People always worry about, “Oh, gosh, how many live viewers have I got? Oh, I haven’t had many people there.”
But as my good mate, Chocolate Johnny in Australia, who’s one of the kings of Periscope and Snapchats, using live streams to tell stories and have fun and sell his chocolate products from Perfection Chocolates…
Go and check out Chocolate Johnny because he did three live streams. He said, “Nobody was watching me but I didn’t care because I knew the people who wanted to watch me, would ultimately find me there.”
So his tip is get a piece of Blu Tac and stick it over the numbers that says how many viewers are watching you live.
According to the Be Live.TV tool that many of us use to create shows in Facebook Live, 70 per cent of people are watching you as a replay.
So, yes, you may have thousands of people if you’re Marie Smith, or tens of thousands of people or millions of followers if you’re Chocolate Johnny or Jackie M Tang, a chef in Australia, another Ladies go Live.’
But for us as trainers and coaches, all you need is that one person and that loyal follower who’s going to engage and interact with you, that then you can start to grown and build.
We all know, Mark. Come on – sales maestro, your side of the world. You know it’s the seven to nine touches to get people to want to buy.
Oh, at least.
An expression I heard before, I quite like is ‘Give, give, give, give, give, give, give and then you ask.’
And that’s where live stream comes in because once you get used to doing it, it’s so much quicker than recording a video and editing it.
If you’re going to do a promo for your website, I would always so go pro with that.
Go into Pro Live or use Pro Tools or use a Pro team to help you create your montage video and get that edited to make that look beautiful on your website.
But for your ‘Give, give, give, give, give, give, give, give,’ you don’t want it as a trainer or speaker to cost you very much.
So share gems online. Share them live and share them free.
You also mentioned Periscope, which is a platform which has been around for a while now.
I think Periscope predated Facebook Live.
Oh, yes. Periscope was one of the first ones.
Then were was Snapchat.
Back then in the days, we were all using a tool called Blab.
It was the amazing tool then.
A lot of people were simply using it to chat, to connect, but that’s when we all started to use it as “Oh, we see the business opportunities here. Hmm, this is very interesting.”
You could have up to four people chatting on screen.
You could see all the interaction, all the conversations and you could see that all popping up as you were hosting.
This is where Be Live.TV have stepped up and stepped in, because on your Facebook Live you can actually have comments of people.
Say you wrote something on there, “Love what you’re saying here, Lottie. You’re number one.”
And you helping me as a follower, as a helper, supporter that we’re always looking for would say, “Lottie’s number one tip – manage your mindset on camera.”
You would actually type that in.
I can then bring it up on screen and show people so you then get a shout out on screen, which ultimately that’s all we want really when we’re watchers and viewers, “Mention me, oh look, oh you name checked me !!! How fabulous is that?”
We all love it really, even if we say we don’t.
So the tool is Be Live?
And how does that actually integrate with Facebook?
You can use it for free, but there’s certain limitations that you can do for free.
You join up as a member and you can actually do these talk shows where you can have up to four people on screen.
You go into Be Live.TV and you create a broadcast.
The great thing about it is that you can write your Facebook post – and by the way, tip on this – write what you’re going to post on your Facebook post and your Be Live TV in a Word document post.
Too many times I’ve rolled my mouse off and clicked and it’s actually deleted what I was setting up in Be Live.
So just a top tip there. If at any time you’re creating – whether it is to post a video on LinkedIn or posting onto Facebook direct or YouTube or any of the tools that you’re using – write your text in a Word document (or a document, however you do them) first.
Write that separately. Then you can create the post, you can add visuals, you can add a logo.
Mine are actually branded with my pressplay orange play button in the circle.
I can write up comments, white text on an orange background. You can pick the colours for yourself and you can brand the whole channel.
So with Ladies Go Live we have our Ladies Go Live logo in the top corner.
We’ve got our purple behind the white text that pops up.
Then when you’ve got that Pro Level that I’m talking about, I can also do things.
On my show last Friday I had one camera set up (because I’m in a new studio here) for the view and one camera on me.
You can also take photos and upload them to Facebook and you can use visual images.
At the top level you can actually play video in video.
So for trainers, again, you can go private. You can live to Facebook in a private group.
You can test it privately without going live, so you can start creating your own mini recordings to a Facebook page that you could then download and turn into a product – turn into a four part training series or ten part training video series.
But you can actually then have your Facebook group where people pay to be members and you just go live to them.
That’s one of the things we do for our members at Ladies Go Live – we get expert interviews.
And Mark, one day we’ll get you in there! Ladies Go Live and the men who support us, because we know that’s important #equality!
This is the thing I thought I’d end on, which is I liked your expression here.
I read that you advise people to be human and to screw up with confidence and get over it.
I love that expression.
It’s stuff up. It’s Australian.
Rather than mess up, the Australian’s say “You’ve got to stuff up.”
Stuff up or screw up with confidence.
Over here, we’d say “Screw up,” but in Australia they say, “Stuff up.”
Stuff up with confidence and get over it.
So anyone listening to Lottie this morning should literally just say, “You know what? Even if live stream sounds daunting, even if the idea of technology and Be Live.TV sounds daunting, just try it.
Have a go. Stuff up and get over it.
And the other phrase I talk about, my hashtag in the book is ‘Be Flawsome.’
The phrase ‘Flawsome’ is a tip I picked up in Australia.
It’s how you have your flaws and have them awesome.
I’m going to include all those resources in the show notes.
There’s so many to share with the audience.
Lottie, thanks very much for coming on the program this morning.
Thank you so much for having me, Mark.
If anybody does go live, and you are growing live, please do get in touch with me at Lottie Hearn TV.
That’s the channel on Facebook.
You can connect with me on LinkedIn.
And if you’re a woman who’s live streaming or a man who is wanting to connect to a female audience, Ladies Go Live is where you’ll find us on Facebook too.
Many thanks, Lottie.
Thank you, Mark