Workshops can be run ‘out-of-the-box’ when you use tried-and-tested tools which you don’t have to reinvent. Less work for you and more participation from your delegates…
Today’s guest is Nick Martin, CEO and founder of Workshopbank.com, a site used by training professionals from Microsoft, Disney, Microsoft, Heineken, Amazon and 40,000 organizations globally.
During his time as a change-management consultant and trainer, Nick realized that particular tools consistently produced powerful results.
But there was no single resource (at the time) making these tools available to trainers.
Workshopbank now provides a growing number of free tools, lesson plans, slides and more to 167,000+ subscribers online.
Reduce your workload
Fact: Your clients don’t want to pay for your content. They want to pay for the results achieved through your content.
Therefore, from a training business owner’s perspective, two problems come to mind:
1. You may create content for each client and may not succeed in convincing your client to pay for its development. Why should they? (See fact above)
2. Your programme – as designed by you – may require you to do all the talking, thinking, questioning, creation of activities, testing, coaching. Why should you? (See fact above)
So, when a client needs new knowledge, I deliver training. Training needs analysis (you either conducted this or asked for it, right?) proves that this knowledge is missing. Solution: Training.
When a client has a problem e.g. internal conflict, lack of creativity, lack of communication, poor performance (the list is endless). I provide facilitation. Solution: Workshops.
I deliver more workshops than training programs for a number of reasons including those listed above.
Here are some more good reasons:
- No design required – I can save time by using content someone else has created
- Easily customised – I can use ‘ready-to-go’ tools ‘out of the box’ complete with slides, activities and guides to download and tweak if I need to.
- Proven tools – I can rely on tools which are used and admired by many of the L&D teams of the world’s leading companies including the brands I listed above.
- Re-brandable – Online resources like Workshopbank allow me to rebrand content if I am wiling to pay (I am, but that’s up to you..)
- Less effort – I am doing more facilitating (‘pull’ learning) than training (’push’ learning) which can be more physically exhausting and one-sided.
- Participative – Workshops require delegates to get involved, actively discuss and co-create solutions so they are far more challenging and fun for your audience
- Breakthrough – Workshops have a more powerful impact because they help your audience to reflect and take ownership of problems and their solutions
Are there times when training is more suitable? Of course. For example, when I am teaching inside-sales methodology to new hires at one of my clients, a training program is usually the better solution.
Is there a cost for a service like this? Of course there is. I pay a membership for access to multiple tools and use them as often and how I like.
Respond to problems
One other reason (number 8) I can think of deserves to be discussed separately. That reason is ‘adaptability’.
Picture this: It’s only 10.15AM and the team of senior managers you have for your two day leadership program are squabbling among themselves.
Your training plan has gone out the window because you need to get this fixed first and fast. Two days of interruptions and infighting? No thanks.
If you are familiar with the right tool, you can get that team focused on their common purpose rather than their differences.
You can allow them to welcome and embrace their differences as a source of versatility and see those differences as a positive rather than a negative.
If you are familiar with the right workshop (tool) you can dip into your toolbox and pull out the right solution in response to that problem.
That makes you agile. That makes you resourceful and clever.
That makes your training business much more valuable because …(all together now..)…
….Your clients don’t want to pay for your content..
…they want to pay for the results achieved through your content.
Biggest takeaways you don’t want to miss:
- What convinced Nick that there was a market for Workshopbank
- Which differences there are between training and facilitation
- Why workshops are more valuable to your clients and you
- Which kinds of tools are likely to effect the most impactful change
- How to know when to use a tool in which situation
- What you need to do to be able to properly facilitate a workshop
Some helpful resources for you
workshopbank – Nick Martin’s platform providing tools to trainers and consultants