As an exceptional trainer, you have to have a ‘bag’ full of training tools, and be so familiar with them that you can take them out at any time and use them in a training session…
— Gilly Thompson, Sales Training Business Owner
In this week’s episode, we’re talking to Gilly Thompson, owner of Thompson Training Ltd. and TheSalesTrainingAcademy.com (great name by the way)!
Gilly and I met when applying to become associate (contract trainers) with the same training company in the UK several years ago. It was lovely to catch up with her again.
Gilly has since built up her business – which is still relatively young – to the point where direct client work represents most of her income. This is of course the aspiration of many small training business owners.
Starting out in corporate communications, Gilly progressed to sales before moving to work as an associate trainer with a national sales training provider in the UK.
She tells us that this time allowed her to acquire the kind of exposure to the intricacies of running a training business.
Her training business operation is small compared with much of her competition, but she does not let this stop her approaching large clients, both nationally and overseas….and winning business with them.
One of the qualities that makes a trainer attractive is a sense of humour. Gilly has this quality in bucket-loads and doesn’t take herself too seriously.
This comes across in her interview today. I know you will enjoy it!
*p.s. I can’t wait to see what she does with thesalestrainingacademy.com
Biggest takeaways you don’t want to miss:
- How Gilly came to training from a communication and sales background
- How working as an associate trainer helped her to ‘learn the ropes’ of the training business
- What are the most effective methods to market her training business
- How Gilly developed her own digital training products to give her passive income
- What Gilly has in mind for the next few years for her training business ‘legacy’
Resources mentioned in this episode:
ThompsonTraining – Gilly’s main training business website
TheSalesTrainingAcademy – Gilly’s new online digital sales academy
Teachable – Platform for developing and selling your own digital training product