How do you stand out? How do you make yourself the kind of trainer who keeps getting work once hired?
— Let’s look at 5 ways to make yourself really, really valuable
Congratulations! You have been accepted into the faculty of trainers. It’s up to you to ask for work and to put yourself forward for any work which you can competently undertake.
But how do you ensure that you don’t just get one assignment (and then nothing…..) ?
More than 8 years ago, I was approached (I didn’t have to do the approaching) to apply to join a well-known institute of marketing as a contract trainer.
I met the entire sales team, was shown the training rooms, met the Director, spoke German with the Head of Sales who was impressed that I could deliver training in more than two languages. Only one assignment ever came of it and that was to stand in for someone who had a personal emergency and was unavailable.
It would be a mistake to rest on your laurels and to think: ‘OK….now that I have been hired’. The work is going to come rolling in. It might. It might not. Are you going to take that risk?
I didn’t promote myself nor develop myself not invest in my skills set. I was also more expensive to hire (Lesson learned)
There are most likely multiple trainers in the training faculty (pool of contract trainers) who are vying for the same work which you want. Here is how to ensure you are successful:
You need to promote yourself. You need to enhance your skillset and make yourself valuable. You need to be the trainer whom it is easy to do business with. You need to be the trainer who does more than other trainers. You need to be the trainer who is on-brand and helps the company to generate more business.
This is what today’s episode is all about! Increasing your value, reputation, reliability and like-ability.
Biggest takeaways you don’t want to miss:
- Why you can’t afford to wait for training work to come your way
- Why it’s extremely important to be easy to do business with as a trainer
- Why helping the company to sell more training programs is in your interest
- Why producing valuable, helpful content is going to ‘showcase’ your expertise
- Why keeping expenses down ensures you are given work or given nothing
- Why sounding, looking and acting like you are a full-time employee pays off
A favour to ask you
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