So who are the anonymous visitors to your website? With an attractive and useful lead-magnet, you can find out who they are, how to contact them and what they need help with…
Capture email addresses
Ever seen a pop-up or some advert for an ebook or a resource guide just begging to be dowloaded?
(Of course you have!)
You entered your email address and…(hey presto)…you saw a link to a download in your email inbox.
When you clicked on that link, you just proved that content-marketing really works.
As today’s guest Kevin says:
“….It’s very rare for someone to come to your website and immediately hire you. ‘So what you need to do is to get the email address of the visitor so you can contact them.
Then over time (once you have their email address) you can start to send them useful content. Over a period of time, you win their trust so that they are more likely to hire you.
Effectively, you need to build useful content in an attractive, concise format which convinces your target audience that your content is worth exchanging their email address for.
So where’s your first ebook?
Start writing today
The good news – as Kevin explains – is that you don’t have to write a 100-page tome or huge book!
Think of the last .pdf you downloaded from the web. It wasn’t the complete guide or the last-word on that subject, was it?
It didn’t need to be because most people just want a few tips (usually 3-7 steps) to accomplish something. That’s something like 500-800 words plus pictures.
The point is that you don’t have to write a whole book. You can start with something simple ..but valuable.
The beauty of software like Beacon.by is that you can select the kind of lead-magnet you want to create, and Beacon.by creates the front page, back page, table of contents….the works!
So, start up Microsoft Word or Google Docs and start with an outline, then add some content to each paragraph.
When you are ready, you can paste the words into Beacon.by and download your new ebook to feature on your website or email your customers.
What are you waiting for?….
Biggest takeaways for you today:
- How lead-magnets are changing the world of marketing
- Which kinds of lead-magnets are right for you
- How you can include video in your lead-magnets
- Why you need to add a CTA (Call to Action)
- How you can create a very effective title in 2 steps
- How Beacon can convert a blog-post into a lead-magnet
- Where you can find free pictures to make ebooks attractive
- Why you need more than one lead-magnet for success
Some helpful resources for you:
beacon.by – Create downloadable resources for prospects
leadpages – Create landing pages to market your training
mailchimp – Use your prospects email address to market to them
drip – Create automated email series to send your prospects