Intellectual property such as your training material and online content is an intangible asset and needs to be protected by you where ever you do business
Understand your Obligations
Anything produced by your mind or the mind of others is classed as intellectual property. In simple terms it is an intangible asset and merits protection under the law.
Let’s say that you decide to name your training business ‘london business school’. Why not? It sounds like a great name. It is thoroughly descriptive and the name tells visitors where to find you.
The trouble is that ‘London Business School’ already exists as a business name and trademark in law.
Attempting to use that name without the express permission of the trademark holder is against the law as it infringes upon the rights of the real London Business School.
If your name is likely to confuse consumers, a trademark holder can legitimately object to any attempt to register a trademark which causes such confusion.
Get Expert Help
The WIPO (World Intellectual Property Organization) facilitates the creation and monitoring of global intellectual property legislation across jurisdictions.
As with any area of the law, business owners usually consult experts such as patent and trademark attorneys to help them navigate such complex national legislation and international treaties.
When you create a new program, logo, workshop or design, you may decide that you want to register it formally in order to protect it and prevent imitators from benefiting from your invention.
In some cases, this can be an onerous and expensive undertaking. Some kinds of names and designs cannot be protected for a variety of reasons.
This is why it is alway a good idea to inform yourself and conduct some simple searches online.
Ultimately, it is wise to protect your self from plagiarism and copyright infringement by bringing in the experts at an early stage.
Biggest takeaways you don’t want to miss:
- What intellectual property is and what it’s not
- How you can protect your intangible assets
- How to go about registering a trademark
- Where to search for existing trademarks
- What is the difference between copyright and trademark
- What are the costs of registering a trademark
Some resources mentioned in this episode: