The key to getting ahead is to remember that you are first and foremost in the people business, and the Training Business is a people business…(agreed?)
So who better than Dave Kerpen to extoll the virtues of mastering the people business?
Dave is the Founder and Chairman of Likeable Local, a social media software company and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, the New York Times, among others.
More relevant is the fact that David has written a NY Times Bestseller: The Art of People: 11 Simple People Skills That Will Get You Everything You Want, which is the subject of today’s episode.
Attract great advisors
In Dave’s book, Section 2, tip no. 8 is titled ‘Create Your Own Advisory Board’. We like this idea.
Dave’s board includes Ed Zuckerberg, father of Mark Zuckerberg (CEO of Facebook) and Mark Roberge Advisor to HubSpot and lecturer at Harvard Business School.
In much the same way that many highly successful training businesses like Own The Room have created a Board of Advisors who can harness their expertise and influence, you can too!
Just start small.
Imagine that your business is a like a child raised by more than just two parents. Your aunts and uncles, neighbors and grandparents all want to see you succeed, don’t they?
What this means is, that you should consider building a support team of experienced people around you.
Do the legwork
There are really are people out there, who would love to be asked for their opinion. Generous, clever, thoughtful, well-connected people who want to give back.
Some people have retired and are just itching to take someone (like you) under their wings and show them the way forward.
They may be more than happy to meet 3-4 times a year to give you their take on your marketing plan or your sales approach.
Naturally, you are thinking: ‘but what’s in it for them?’ Great question. That’s where you have to do the legwork.
- Which areas are your strengths?
- Which kind of help do you need?
- Who is best placed to help you?
- What can they bring to the table?
- What’s in it for them?
So, where to start? Listen to today’s episode to find out more.
[*p.s. – we’re giving away 5 personally-signed copies of Dave’s book. More news in a future episode]
Some takeaways for you today:
- Which is the most important question to ask in your meeting
- Why you should ‘story-tell’ (not sell) your training programs
- Why you need to be a coach more than being a teacher
- Why Dave trusts the Enneagram more than Myers-Briggs
- How to pitch your training products to a CEO like Dave
Some helpful resources for you:
Likeable Local – Dave’s marketing agency for small business
Choose Apprentice – Matching entrepreneurs with Executive Assistants
Huff Post – Article reviewing Dave’s book on the Huff Post website
Art of People – Dave’s book on building great relationships
Enneagram – Explanation of the 9 Types of the Enneagram [Wiki]
Own the Room – Presentation and Communication Skills training company