I was working for one of the big five accounting companies and I quickly realised that the clients weren’t actually buying the company. They were buying me….
— Kathryn McEwen, Resilience Expert, Executive Coach
Are you thinking of selling your services as a resilience trainer or consultant? Great! Today’s episode is going to help you establish what you need to do this.
Kathryn McEwen is the founder and Managing Partner of ‘Working with Resilience’ in Adelaide. She leads a consortium of researchers and resilience practitioners based in multiple countries.
Find the right people
She has partnered with people around the world to develop the Resilience at Work (R@W) Toolkit – an integrated set of measures of personal, team and leader resilience which provides a systemic framework for developing resilience at work.
I was curious how Kathryn found the right people to partner with. It can be challenging to find the right partners or affiliates to represent your training business or consultancy brand, especially when they are on the other side of the world.
Charge what you are worth
Next, Kathryn explains how – for a long time – she struggled with charging what she was worth and how she overcame that. This is something, which of course resonates with any self-employed training consultant or coach.
Be a subject matter expert
It really helps your training business brand when you have the credentials to back your message up.
Kathryn is a past Chair of the SA College of Organisational Psychologists and a founding member of the APS’s Interest Group in Coaching Psychology.
She has also written several books and has published numerous academic papers, which all lend her credibility in the training and consultancy marketplace.
Lots of entrepreneurship lessons in this one. Enjoy!
Biggest takeaways you don’t want to miss:
- How a stint in the Australian Army gave Kathryn a grounding in training
- What prompted Kathryn to start her own training business
- How Kathryn overcame her fears about charging high prices
- Exactly what resilience is and why there is such demand for resilience training
- What prompted Kathryn to develop her own framework and commercialise it
- Which ideas have worked when generating new leads for her training business
- How evidence-based research has helped WRW stand out in the marketplace
- How writing books has helped promote her marketing and workshop resources
Resources mentioned in this episode: